Preparing and Merchandising Your Home
This will prove to be a critical element in the entire process and I have some incredible tools that set us apart from the competition. From customized market statistics & pre-listing inspections to courtesy interior design/staging consultants. I’ll share all of these with you.
The Pricing Process
This one process will have the most impact on results…it is important you proceed through the pricing process with intention and care. The pricing process is where so many mistakes are made, usually at the expense of the seller. I refuse to let that happen. I’ll give you all the tools and help you make an educated decision on price. Topics include:
Principles of Evaluation
Common Pricing Objections
Obstacles to Proper Pricing
Correlation between pricing and market time as well as list price vs. sale price.
Marketing
Promotion is more than a sign in the yard & an ad in the paper. I will design a marketing plan just for you. Marketing begins long before a home goes on the market. Making sure that a home is properly presented for sale is the one of the ways to be assured you will receive top dollar in the fastest amount of time.
Communication
I deliver on the promise of communication with a variety of services including:
Direct showing feedback
Weekly feedback reports
Weekly on line activity reports
Weekly market data tracking and trends for our specific competition
Most of all, I am here when you need me. I promise, I won’t disappear!
Negotiating An Offer
I believe that the negotiation begins long before an offer is received. By preparing your home for sale through merchandising, pricing and custom marketing targeted towards the
correct buyer groups and markets, the risk of negotiation are minimized. Thousands of dollars can be at stake here and I am determined to make sure you receive the highest possible price, given the circumstances.
The Closing Process
A successful sale involves far more than procuring a buyer and negotiating an offer. A number of critical elements insure a successful and painless sale take place after we receive an offer. From the inspection negotiations to contingency timelines to helping you organize your move, I have the most comprehensive and service orientated closing process in the business. I will assure your sale is carried out with a focus on detail and unmatched client service.
In Addition . . .
As a seller, you have many choices when determining who to represent you in your sale. Often a seller will make their decision based upon either the brokerage fees involved or the price an agent “promises” they can get for your home. The sale process is complex and requires experience, competence and a solid understanding of the market, something I pride myself on as a full service agent.
Misguided promises and limited service representation will often lead to a bottom line that falls significantly below initial expectations set often result in a market time that exceeds beyond the market average. Long market times often lead to significant reductions in selling price as buyers begin to wonder “Why Hasn’t It Sold?” and will often expect significant concessions if they even make an offer at all.
Having a full service agent and an advocate on board for one of the largest financial transactions you may make in your life provides you with the assurance that your needs come first…I wouldn’t have it any other way.
